Where Our Story Began
CEWE was founded by Heinz Neumüller in Oldenburg, Germany, in 1961. He named the company after the initials of his father-in-law, Carl Wöltje (CW). It is pronounced ‘see-wee’ here in the UK. This was right around the time of the transition from black and white photography to colour photography – a revolution that helped CEWE to grow rapidly and saw the birth of a European market leader.